Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products The T1 is still basically vapor. Anna Washenko Updated Thu, August 21, 2025 DrPixel via Getty Images Since it was announced in June, Trump Mobile has committed to an increasingly-surreal smoke-and-mirrors approach to its promised T1 smartphone. Despite the initial claims … Continue reading Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products
What Yodel Does For Mobile, Why NP Digital Acquired It by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2025 Digital marketing agency NP Digital has acquired app marketing agency Yodel Mobile. This acquisition significantly expands its team in London and widens the reach across Europe. Yodel Mobile CEO Mick Rigby founded the company in 2007 before the … Continue reading What Yodel Does For Mobile, Why NP Digital Acquired It
Apple, Google Remove Malicious Mobile Apps From Respective App Stores by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2025 Apple and Google have pulled apps from their app stores after security researchers found them carrying data-stealing malware for nearly one year. The mobile app market is substantial. AppLovin forecasts the mobile app market will see … Continue reading Apple, Google Remove Malicious Mobile Apps From Respective App Stores
RCS is game-changing technology for mobile marketing. We’ve updated our article to include news of RCS tools from Twilio. Mike Pastore on January 31, 2025 By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage … Continue reading Mobile marketing with RCS: What you need to know
Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, November 29, 2024 Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales — representing $3.6 billion in online spending via mobile, up 10.5% year-over-year (YoY), according to data released Friday. Marketers looking to buy additional media might want … Continue reading Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share
Mobile Rolls: Reliance On Ads Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2024 AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per share at the end of the trading day. The company rose $69.71 in the past 52 weeks based on its success. Macquarie raised the firm’s price target from $115 … Continue reading Mobile Rolls: Reliance On Ads Increasing
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
