By Shane Barker August 12th, 2016 If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android Play Store and Apple App Store combined. So you try … Continue reading 5 App Store Optimization Mistakes To Avoid
by Danielle HillSeptember 2, 2016 It’s important for B2B firms to have a polished, professional web design that tells the company’s story visually and helps them stand out from their competitors. However, if the B2B website design makes the four simple mistakes listed below, the design may harm the brand’s image rather than help it. … Continue reading 4 Simple Mistakes to Avoid in B2B Web Design
by Jenna Erickson Follow @gocodalAugust 31, 2016 Don’t confuse your “wants” with the “needs” of the user / client. As a designer, it can be very easy to form an opinion, and subsequently design a platform that looks great to you. Don’t forget: UX is all about the audience and the users of the application … Continue reading 4 Common UX Design Mistakes
by Jake KilroyAugust 28, 2016 Video production is an exciting undertaking—but mistakes can cost you. With any given project, we all strive for our best, aiming to improve process efficiencies each and every time, but we’re human. We think we’ve had conversations with one another that we haven’t. We check everything off the list—except for … Continue reading The 12 Most Expensive Video Production Mistakes We’ve Made
By Derric Haynie August 26th, 2016 I get it… you know you are leaving money on the tableYou’re busy. Your business is your priority. You don’t have time for this useless “social media strategy” or hot new digital marketing tool. But you know you are leaving money on the table. Don’t you? And lot’s of … Continue reading 5 Massive Marketing Mistakes Business Owners Make (& How To Easily Fix Them)
by Megan GovenderAugust 22, 2016 These days everyone wants to become a freelancer and work for themselves. The problem is that everyone who doesn’t really have a marketable skill, but DOES have a computer and access to the internet, decides that they are going to be a copywriter. All you have to do is string … Continue reading 6 SEO Copywriting Mistakes That Are Destroying Your Credibility
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Duke VukadinovicAugust 15, 2016 The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business … Continue reading 4 Common CX Mistakes Business Websites Make – And How to Avoid Them
August 4, 2016 If you’ve got an abominably low conversion rate on one of your pages, you might be surprised at how easy it is to improve it. Sometimes, webmasters see low conversions because of an obvious oversight. Truth be told, even the most experienced digital marketers are known to forget about the basics every … Continue reading 7 Simple Mistakes That Are Extreamly Costly for Conversions
August 4, 2016 When writing website content, you should put yourself in the shoes of your visitor. They’re looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. … Continue reading 7 Content Mistakes You Don’t Want to Make
