Pinterest: 10 Quick and Easy Tasks You Can Do Right Now




  • April 14, 2016
    Pinterest: 10 Quick and Easy Tasks You Can Do Right Now

    Pinterest: 10 Quick and Easy Tasks You Can Do Right Now


    If you’re confused by Pinterest, there’s no need to be. You can start pinning for yourself or your business right away. For this post, I’ll skim over a few basics, and then get into some tasks you can do immediately. And I’ll make it as quick and easy as possible!


    Set up a Business Account

    Set up a Business Account


    Set up a Business Account


    If you haven’t set up a business account, go to Pinterest’s blog for the easy setup. Don’t forget to verify your business account, too. Skip this step if you’re on Pinterest for fun, of course.


    Your Action: Set up your business account.


    Create 5 Boards

    Create 5 Boards


    Create Five Boards


    Yes, you could create more, but start with five boards with five pins each. That’s quick and easy, right?


    Your Action: Set up boards with simple names to reflect your business interests. For instance, if you sell windows, you could have boards about Glass, Architecture, Shades, Window Boxes, and Trim.


    Make

    Make ‘Em Pretty!


    Make ‘Em Pretty


    Your board covers need to be pretty! Guys, that includes you, too!


    Your Action: Choose the best of the five pins and make that your board cover. Here’s a post that includes how to create better board covers, by the way.


    Pin Descriptions

    Pin Descriptions


    Pin Descriptions


    Of the pins that you pinned, are they filled with keyword-rich words?


    Your Action: Put yourself in the shoes of someone searching on Pinterest. Would they find your pin?


    Pin At Good Times

    Pin At Good Times


    Pin At Good Times


    If you’re only pinning in the middle of the night, you’re going to get middle-of-the-night results!


    Your Action: If you only have a few minutes, pin at 6 pm. That’s when most people are on Pinterest.


    Find Your Analytics

    Find Your Analytics


    Find Your Analytics


    Click the little gear at the upper right of your Pinterest account.


    Your Action: Spend 10 minutes getting cozy with your Pinterest analytics.


    On the first page of your analytics, you’ll see the above screen, or something like it.


    Check Your Own Website’s Impressions

    Check Your Own Website’s Impressions


    Pinterest By the Numbers


    In the screenshot above (Find Your Analytics), you can see some of the ups and downs of the numbers. If you hover over what interests you, you can see more details. Here I’m interested in activity from my website. Check the impressions from your own website. Go to the top right (third panel, above) and click More. You will see impressions from the past week, by default.


    Your Action: Check the impressions for a pin that got repinned and see what you did right! What was the subject of the pin? (To check when a pin was pinned, simply click on the pin and you should see how long ago it was pinned to the top right.)


    It’s All in the Details

    It’s All in the Details


    It’s All in the Details


    Check the details. I’m interested in the spike shown on April 10, above.


    Your Action: Choose a pin and check the details. See the impressions, clicks, repins, and likes. Below the Top Ten Impressions, there’s a list of places where your pins got repinned. Skim over it–don’t spend a lot of time.


    Follow One Pin with the Highest Impressions

    Follow One Pin with the Highest Impressions


    Follow One Pin with the Highest Impressions


    Here’s where it gets interesting. One repin onto a board with very high traffic caused all of the 4565 impressions, above. Pretty neat!


    Your Action: See where your highest pinned pins got those impressions. Above, you can see that one repin caused a number of clicks. Is that something that you could replicate?


    Be a Tortoise Not a Hare

    Be a Tortoise Not a Hare


    Be a Tortoise Not a Hare


    Pin steadily. Don’t worry too much about daily fluctuations in analytics.


    Your Action: Commit to pinning five minutes per day. If that’s too much, maybe five minutes three times a week.


    Bonus!

    Bonus!


    Bonus Tip


    Once you’re a regular pinner, you may want to do more.


    Your Action: Create one board of your highest ranked pins. Use your analytics to find, say, your pins that got more than three pins. Or five pins.


    What Would You Recommend?


    What quick and easy tips have helped you? Let me know in the comments! Thank you!

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