‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018 Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech
Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers. “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands
James Patterson — August 1, 2018 — August 1, 2018 Not all prospects are the same. Thinking otherwise hurts your customer acquisition strategies, especially when you send uniform emails that are far from tailored to what your customers need or want. But, email segmentation has the power to personalize the messages you send to your … Continue reading 3 Email Segmentation Pointers to Keep in Mind
Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers
Darleen DeRosa — December 21, 2017 Follow @onpoint_llc — December 21, 2017 Every day, more members of the Baby Boomer generation are leaving the workforce. In fact, according to research by the Pew Research Center, by 2030 “all members of the Baby Boom generation” will have reached the retirement age of 65—with an average of … Continue reading Inside The Mind of a Millennial Leader
Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind
Carol Stephen — September 8, 2017 Follow @Carol_Stephen — September 8, 2017 How to Make Money with Social Media without Losing Your Mind Although social media isn’t magic, it is possible to draw attention to your products and services using social media, especially when your posts are thoughtful and anticipate what your audience wants. By … Continue reading How to Make Money with Social Media Without Losing Your Mind
Amanda Abella — September 3, 2017 — September 3, 2017 With Fall upon us, the next few months bring plenty of opportunities to earn some money through sales. The problem is most business owners don’t plan for these sale opportunities. Then, when the time actually comes, they lose money. What are sale opportunities? A sale … Continue reading 4 Upcoming Sale Opportunities You Need to Keep In Mind
Jimmy Rodela — August 4, 2017 Follow @dbjim21 — August 4, 2017 While entrepreneurs now have more opportunities to start their own business ventures due to the internet, the main rule of wealth-building still remains the same: Let your money work for you by unlocking multiple streams of passive income. In the digital world, this … Continue reading 5 Unbelieveable Ecommerce Success Stories That Will Blow Your Mind
Gretchen Gordon — July 30, 2017 Follow @BraveheartSales — July 30, 2017 metsi / Pixabay I was watching the final round of the 2017 British Open this weekend with my college-age son. We both were truly impressed by, the winner, Jordan Spieth’s incredible come back from, as my son put it, “a not great start.” … Continue reading The Mind of a Champion
