Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43% by Laurie Sullivan @lauriesullivan, February 27, 2018 Google on Monday revealed that it has received requests to delist about 2.4 million URLs from query results under the European Union’s Right to be Forgotten laws. It has only acted on 43%. These numbers — … Continue reading Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43%
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Jim Cockrum — November 26, 2017 — November 26, 2017 If you are looking for complex formulas and statistically tedious charts and graphs that paint a complex process, then this article is not for you. If you like to keep things simple, then you’ll like our approach. We were honored to recently discover that one … Continue reading How to Get 8 Million Facebook Views With a Smartphone Video
Marko Saric — October 10, 2017 Follow @MarkoSaric — October 10, 2017 Welcome to our Instagram growth and engagement study for the month of September 2017. In these monthly studies, we look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest Instagram product improvements and other platform news … Continue reading Instagram Reaches 800 Million Monthly Active Users
Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
Eric Samson — September 6, 2017 Follow @ericbsamson — September 6, 2017 A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning … Continue reading 5 People Who Made Their First Million Using Social Media
Dennis Yu — July 14, 2017 Follow @dennisyu — July 14, 2017 Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral? Have a purpose with the content. Bodi was bullied at school for his … Continue reading How Isaac Irvine Got 70 million Views on his Facebook Video, Step-by-Step
Angela Southall — April 9, 2017 Follow @mentionmeshare— April 9, 2017 Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet. And yet, WeChat remains largely unknown to many of us in the West. Its user … Continue reading WeChat: 800 Million Users You Can’t Afford to Ignore
