Online Commerce Startup Raises $600 Million by Chuck Martin , April 17, 2020 Despite the economic fallout from the COVID-19 pandemic, payments startup Stripe just raised an additional $600 million in new capital. Stripe now has more than $2 billion on its balance sheet, according to the company, which facilities businesses to sell their goods … Continue reading Online Commerce Startup Raises $600 Million
Kevin Indig — January 16, 2020 In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites. Take Quora, for example. It’s one of the largest social … Continue reading How to Scale Organic Traffic (Without Writing a Million Blog Posts)
An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Ginny Marvin on March 14, 2019 Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it … Continue reading Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43% by Laurie Sullivan @lauriesullivan, February 27, 2018 Google on Monday revealed that it has received requests to delist about 2.4 million URLs from query results under the European Union’s Right to be Forgotten laws. It has only acted on 43%. These numbers — … Continue reading Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43%
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Jim Cockrum — November 26, 2017 — November 26, 2017 If you are looking for complex formulas and statistically tedious charts and graphs that paint a complex process, then this article is not for you. If you like to keep things simple, then you’ll like our approach. We were honored to recently discover that one … Continue reading How to Get 8 Million Facebook Views With a Smartphone Video
