Tag Archives: Millennials

Celebrating Women: What Influences Millennials To Spend

Celebrating Women: What Influences Millennials To Spend by Laurie Sullivan  @lauriesullivan, March 8, 2018 Millennial women work hard to meet their economic goals, contributing an estimated $170 billion in annual spending power. A report released Thursday to celebrate women on International Women’s Day highlights ways for brands to target this powerhouse generation by identifying the … Continue reading Celebrating Women: What Influences Millennials To Spend

4 Ways to Motivate Millennials By Getting Them In The Game

Paul Keijzer — March 9, 2018 Follow @Paul_Keijzer — March 9, 2018 StockSnap / Pixabay Is your company slowly and steadily increasing its employee base of millennials? Well there’s a good chance if you’re inducting a young workforce you’re hiring millennials. This interesting group – described as anyone born in the 1980’s and 1990’s – … Continue reading 4 Ways to Motivate Millennials By Getting Them In The Game

Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters

Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters by Sean Hargrave , Staff Writer, February 21, 2018 First the good news — ad-blocking millennials are willing to pay for content. Now the not-so-good news. Of all the forms of content available, paying for news comes at the bottom of the pile. It’s hard to … Continue reading Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

How Millennials (And Others) Use Social Media For Brand Accountability

Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability