Ingrid Catlin — August 23, 2018 Follow @blueingy — August 23, 2018 vait_mcright / Pixabay If your company hasn’t already adjusted its HR practices to accommodate millennial preferences, it should probably take a look at what it will need to do in the future to retain talent. Why? There are two major drivers pushing for … Continue reading Motivating Millennials: Are You Giving Enough Feedback?
Half Of Marketers Lack CX Connections With Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, (August 11, 2018) About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that will have long-term effects on the company’s business. Some 37% of marketers said … Continue reading Half Of Marketers Lack CX Connections With Millennials
Darleen DeRosa — July 23, 2018 Follow @onpoint_llc — July 23, 2018 Although popular culture often portrays millennials as recent college graduates, the truth of the matter is that most of them are already well into their late twenties and thirties. The question of how to prepare them for leadership positions is not a hypothetical … Continue reading 5 Ways to Start Training Millennials for Leadership Roles
Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands
Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring
By Joyce Chou May 24th, 2018 With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy … Continue reading How Millennials Consume Content (& How to Better Engage Them)
The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018 It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters
Renzo Costarella — April 26, 2018 — April 26, 2018 If you’re like me, and have worked in startups your whole life, your phone and computer probably double as your work devices. So when you hear BYOD, bring your own device, it’s nothing new. Larger companies however, often supply the workforce with separate devices for … Continue reading BYOD: Making Millennials More Productive in the Workplace
Millennials Find Content Inspiration From Pinterest, YouTube by Laurie Sullivan @lauriesullivan, April 10, 2018 Storyblocks, a subscription service for stock videos, audio and images, spoke with more than 1,000 content creators between the ages of 18 to 65 across the United States to study today’s creative trends and behavior. The study provides insights into where … Continue reading Millennials Find Content Inspiration From Pinterest, YouTube
Cath Andrews — March 21, 2018 — March 21, 2018 As a brand new season awakens with the coming of Spring, small business owners are working hard on their new year goals to optimize growth and success in 2018. New research from SCORE, mentors to America’s small businesses, shows that overall, 69% small business owners … Continue reading Why Do Millennials Remain So Optimistic — And How Can You?
