By Jeff Beer June 11, 2022 The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death
By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
By David Landsel April 20, 2022 When Cincinnati-born brothers Tony and Austin Ferrari decided to open the coffee shop of their dreams in 2019, they landed almost immediately on the city’s Camp Washington neighborhood. There, tucked into a residential section at the heart of this isolated, working-class area—until then, known best for … Continue reading You can still open your dream coffee shop, but you might have to move first
Laura Patterson August 19, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t … Continue reading Want Your Business to Grow? You Might Need to Break Some Patterns
Manick Bhan April 27, 2021 If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. While most marketers stop at title tags, using advanced meta … Continue reading 4 Advanced Meta Tags For SEO You Might Not Be Using But Should
Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
Chris Wells July 9, 2020 I launched a small start-up in the middle of the COVID-19 crisis. Has it been 100% straightforward? No. But then when is it ever? That said, some of my experiences have been unexpectedly positive compared to what it was like to launch a new business pre-pandemic. That is why I … Continue reading 10 Reasons Why a Global Pandemic Might Be a Good Time to Launch a Business
John Lincoln — May 22, 2020 Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally, becoming a force to be reckoned with in the social media world. In fact, it recently surpassed Snapchat and is now the third-largest social network in the U.S. But unlike other popular sites … Continue reading 3 Big Changes Pinterest Has Made Which Might Change Your Strategy
James Potter — April 7, 2020 While your 1st-degree connections automatically follow your posts and articles, anyone can follow you, even if they’re not in your network. Following someone on LinkedIn means that you can see what they do in a public way and hence all their posts and interactions in the public domain – … Continue reading How to Manage Your Followers on LinkedIn (and Why You Might Want To)
Rhamer Bernardez — December 27, 2019 In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and reduce the risk of old accounts being hacked. Twitter said it was to eliminate any account that has not been logged into in the past 6 months, ensuring only … Continue reading The Twitter Purge Might Be Coming: How It Will Affect Your Business
