— April 26, 2019
Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will convert immediately.
However, that doesn’t always mean that they’re not interested with what your online platform has and what your business offers; sometimes, they just get interrupted by their work email just before they click the purchase button, or simply might need more time reassessing their options.
Therefore, you can initiate remarketing campaigns to capture their attention again and ultimately entice them with more personalized ads to help catalyze their decision-making process.
There are several remarketing platforms available at anyone’s disposal, but Google’s platform remains the most dominant in the market nowadays. If you are using Google Adwords for your PPC campaign, the remarketing campaigns you can execute can include static and animated images, videos, responsive ads, and text ads that are placed on the Google Search and Google Display Network.
PPC remarketing can be very effective since the customer has already expressed their intent to purchase your product and services. However, the guaranteed results it delivers will not be achieved if you don’t use the right strategies and tactics.
To give you more insights, here are the key points of the infographic below from Digital Marketing Philippines, which gives us some which will surely improve the results of your PPC remarketing campaigns.
- Focus on your top-performing campaigns first.
- Create remarketing campaigns for high-value and known customers.
- Bid aggressively for visitors who already expressed purchase intent.
- Use negative keywords to improve your ads quality score.
- Set optimal frequency cap.
To better understand the rationale behind these tips and how you can execute them, check out the full infographic below.