Tag Archives: Metrics

3 metrics small businesses should track to measure SEO success

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore — May 10, 2019 Follow @pammktgnut — May 10, 2019 Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It’s easy to get side tracked by all the geekdom in social. From … Continue reading 10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Prove Your Worth: 8 Creative Team Metrics You Need to Track

Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track

How to Understand Software Product Metrics – and Which Metrics to Ignore

Austin Higgins — April 1, 2019 Follow @austin_higgins — April 1, 2019 If an investor, analyst or executive searches for which metrics matter most for technology companies they would be inundated with thousands of results and hundreds of metrics. But what are the most important metrics? And, sometimes more importantly, what are the metrics most … Continue reading How to Understand Software Product Metrics – and Which Metrics to Ignore

3 Things You Need to Know About Google’s New Prominence Metrics

Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics