Tag Archives: Metrics

Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive

Laura Krajewski December 16, 2021 According to Gallup, only 36% of U.S. employees are actively engaged in their work and workplace this year. That leaves a lot of employees who are disengaged and likely to give you their minimum required effort. In addition, that leaves many who will leave if a slightly better job comes … Continue reading Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive →

Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics

Email Strategy

Polina Zakaryan December 14, 2021 Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. There are many reasons for this, including that with over four billion daily email users, it’s one of the most practical ways to reach someone. Not … Continue reading Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics →

8 Key Digital Marketing Metrics

Digital Marketing Tools

Lyudmila Kovalenko September 29, 2021 When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific … Continue reading 8 Key Digital Marketing Metrics →

Metrics are up: Marketoon of the Week

Metrics

Get creative with results instead of how to name them. Chris Wood on September 24, 2021 Fishburne’s take: As WPP CEO Sir Martin Sorrell put it, “The referee and player cannot be the same person.” The issue brings to light a broader issue. Frequently in digital marketing, the referee and player are the same person. Marketers … Continue reading Metrics are up: Marketoon of the Week →

The 4 Call Center Dashboard Metrics Your Executive Team Needs to See

Call Center Engagement

Laura Krajewski September 2, 2021 Transparency is key when you’re managing a successful team. When organizations practice transparency with their employees, they see greater success in several areas. They have increased employee engagement, a stronger company culture, and foster a comfort that empowers employees to communicate freely. A lot of data is coming in and … Continue reading The 4 Call Center Dashboard Metrics Your Executive Team Needs to See →

Semantic SEO and Why Rankings Are Terrible Metrics

SEO Metrics

Michel Fortin August 16, 2021 Table of contents What is Semantic SEO? The Semantics of Rankings The Business Impact of SEO Leading and Lagging Indicators KPIs That Move The Needle Which Tracking Tools Are Best? Don’t Get Caught Up After Google introduced the Hummingbird algorithm in 2013, it signalled the beginning of the end of … Continue reading Semantic SEO and Why Rankings Are Terrible Metrics →

9 Important SEO Metrics to Track (+ How to Improve Them)

SEO Metrics

George Konidis July 31, 2021 One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right … Continue reading 9 Important SEO Metrics to Track (+ How to Improve Them) →

Video Marketing Metrics You Should Care About (Other Than Conversions)

Video Marketing

Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions) →

The 5 Mobile Marketing Metrics That Matter Most

Mobile Marketing

Ashley Sefferman July 23, 2021 The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. 1. Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each … Continue reading The 5 Mobile Marketing Metrics That Matter Most →

5 Key Reasons Why Software Quality Metrics Matter

Software Tools

Shivam Gohel June 19, 2021 We live in a world where quality matters. Every day, we subconsciously evaluate every transaction that we make, and it is not hyperbole to state that the quality of both the action and the product that it relates to can have a significant impact on our lives. And while the … Continue reading 5 Key Reasons Why Software Quality Metrics Matter →