Harry Rollason — December 20, 2017 — December 20, 2017 freeGraphicToday / Pixabay Does your organization subscribe the knowledge-centered service (KCS) methodology? If it does, it’s at a huge advantage in social care. For those not familiar, KCS is about creating knowledge as a byproduct of solving problems. Every time someone in a KCS organization … Continue reading How to Improve Your Social Care Metrics with KCS
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
Paul Mosenson — December 3, 2017 Follow @nusparkmktg — December 3, 2017 Dashboard. Alphabet soup rules our lives, or so it sometimes feels these days. Digital Pay-per-Click (PPC) advertising has opened the door to a multitude of other abbreviations in the media buying world, and when more than one iteration of an acronym exists it’s … Continue reading CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor
Hanna Dodd — November 16, 2017 — November 16, 2017 We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now, and look out for a few things. Expectations and reality don’t always align, and it’s impossible to meet 100% of quotas 100% of the time. … Continue reading 6 Metrics to Review in Your QBR
Michael Ugino — November 16, 2017 — November 16, 2017 eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information … Continue reading Sell Smarter on eBay: The Metrics You Need to Be Tracking
Kristen Buzzaird — November 8, 2017 — November 8, 2017 Building the right mix of incentives to maximize employee performance requires an organization to align interconnected aspects within the business in a way that easily communicates standards. As you probably know, that is far easier said than done. Are the metrics your organization uses hurting … Continue reading Are You Using the Right Metrics and Incentives?
Melissa Mines — November 2, 2017 — November 2, 2017 geralt / Pixabay “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO … Continue reading Three Steps to Creating a Culture That Embraces Metrics That Suck
Chandal Nolasco da Silva — October 25, 2017 — October 25, 2017 Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s … Continue reading 4 Metrics You Must Measure for Social Media Success
