Tag Archives: Metaverse

How B2B marketers can leverage the metaverse

Why should consumer brands have all the virtual fun? Chris Wood on June 8, 2022 While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting … Continue reading How B2B marketers can leverage the metaverse →

Samsung expands metaverse presence with Discord

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Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops. Chris Wood on June 7, 2022 Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all … Continue reading Samsung expands metaverse presence with Discord →

Chicago Cubs dive into the metaverse with Web3 marketing platform Valence

Web3-Crypt

Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence →

Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs

Artificial Intelligence

Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2022 The metaverse might be the latest buzzword for the advertising industry, but as it turns out, most CEOs participating in a Gartner survey ignore the technology. They want to avoid wasting effort on concepts that are … Continue reading Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs →

Metaverse marketers favor virtual reality over NFTs

Metaverse

And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so. Chris Wood on May 17, 2022 Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a … Continue reading Metaverse marketers favor virtual reality over NFTs →

How To Build Your Business Brand in the Metaverse

Metaverse Branding

How To Build Your Business Brand in the Metaverse Zaheer Dodhia / 02 May 2022 Is your brand ready for the metaverse? It can be a complex question — for one thing; the answer depends on what “the metaverse” refers to for you as a business owner. For another, it can depend on the … Continue reading How To Build Your Business Brand in the Metaverse →

Brands, Get Ready To Meet Your Consumers In The Metaverse

Metaverse

Brands, Get Ready To Meet Your Consumers In The Metaverse by Oliver Wright , May 6, 2022 There’s a lot of excitement about the metaverse — and for good reason. By allowing consumers to seamlessly move between two different realities, the metaverse is already creating countless new opportunities for retailers and consumer brands. While … Continue reading Brands, Get Ready To Meet Your Consumers In The Metaverse →

Bored Ape Metaverse Launch Date set for April 30

Metaverse

Michael Abetz Last updated: 23 April 2022 The upcoming ‘Otherside’ Bored Ape metaverse launch date is set for 12pm ET on April 30th. The Otherside metaverse Discord is also now open which already has over 76,000 members. The news was tweeted out by @OthersideMeta, a Yuga Labs affiliated Twitter account. BAYC Metaverse The adventure begins. … Continue reading Bored Ape Metaverse Launch Date set for April 30 →

Metaverse gold rush: Virtual land sales and avatars are leading the NFT market

Metaverse

By Connie Lin April 12, 2022 A year ago, as cryptocurrencies and NFTs burst into the mainstream, the novelty of the blockchain alone was enough to clamor over. But a year later, the public seems to be seeking the next major synthesis of blockchain tech—and that may well be the metaverse. According to … Continue reading Metaverse gold rush: Virtual land sales and avatars are leading the NFT market →

Gen Z metaverse users are more trusting and willing to spend

Generation Z

A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences. Chris Wood on April 19, 2022 Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by … Continue reading Gen Z metaverse users are more trusting and willing to spend →