Tag Archives: Messaging

Financial Services Need to Bank on Secure Instant Messaging

Financial Services

William MacDonald — May 21, 2019 — May 21, 2019 Data protection has never been more crucial within the financial industry. With stories regarding high-profile cyber-attacks appearing in the news cycle with increasing regularity, financial firms are facing a new imperative to remain compliant. Ensuring that their communications and data transmission are secure, therefore, must … Continue reading Financial Services Need to Bank on Secure Instant Messaging →

5 hurdles RCS messaging has to overcome for universal adoption

Management Skills

What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually. Henry Cazalet on February 14, 2019 Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message … Continue reading 5 hurdles RCS messaging has to overcome for universal adoption →

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram For Business

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018   Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps →

Steering digital messaging with behavioral science insights

Digital Transformation

Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. Peter Minnium on April 23, 2018   The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven … Continue reading Steering digital messaging with behavioral science insights →

4 Ways to Increase Customer Engagement With Social Media Direct Messaging

Social Media Engagement

George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging →

The CMO, martech and ‘marchitecture’: Messaging that matters to customers

Email Marketing Optimization

What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018   As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers →

Assessing the maturity of your organization’s messaging program

Email Strategy

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017    In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program →

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