Tag Archives: Messaging

How to Craft a Messaging Platform that Moves Prospects to Action

Business Improvement

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action →

4 Parts of a Successful Digital Workplace (That Don’t Include Messaging)

Workplace Evolution

Chintan Jain — February 7, 2020 Implementing a digital workplace in an organization is not something that can happen overnight. Instead, it requires developing a thorough, multi-phase strategy that can take anything from weeks to months. A digital workplace is a virtual replacement of the physical offices, and it gives employees all the digital tools … Continue reading 4 Parts of a Successful Digital Workplace (That Don’t Include Messaging) →

Business RCS messaging: Will it ever be a workable solution for marketers?

Business Challenges

Android users can receive RCS messaging now but it’s still an uncertain road ahead for marketers – and Apple isn’t the only problem holding us back. Henry Cazalet on January 8, 2020  Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now.  The long-awaited … Continue reading Business RCS messaging: Will it ever be a workable solution for marketers? →

What Instagram’s Separate Direct Messaging App Threads Means for Business

Instagram For Business

Larry Kim — October 10, 2019 Follow @larrykim Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it … Continue reading What Instagram’s Separate Direct Messaging App Threads Means for Business →

The Importance of Brand Messaging for a Successful Website Redesign

Branding In Social Media

Susan Friesen — September 10, 2019 Follow @eVisionMedia — September 10, 2019 I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. … Continue reading The Importance of Brand Messaging for a Successful Website Redesign →

Will Rich Communication Services (RCS) revolutionize business messaging?

Omni-Channel

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging? →

Financial Services Need to Bank on Secure Instant Messaging

Financial Services

William MacDonald — May 21, 2019 — May 21, 2019 Data protection has never been more crucial within the financial industry. With stories regarding high-profile cyber-attacks appearing in the news cycle with increasing regularity, financial firms are facing a new imperative to remain compliant. Ensuring that their communications and data transmission are secure, therefore, must … Continue reading Financial Services Need to Bank on Secure Instant Messaging →

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram For Business

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018   Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps →

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