Tag Archives: Merkle

Merkle Transitioned To Google PMax, Then Ad Performance Fell

Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell →

Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT

Salesforce

Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT by Laurie Sullivan @lauriesullivan, August 2, 2023 To give brands the ability to connect customer experiences, Dentsu is using technology on a more human level. On Wednesday the holding company announced that businesses can now integrate Merkle GenCX, a generative artificial intelligence (GAI) solution, with Salesforce Einstein … Continue reading Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT →

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search

Analytics Platforms

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search →

Brands Worry About Economic Future, Merkle Study Finds

Branding Engagement

Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds →

Merkle Capitalizes On The Unique Snowflake

Marketing Platforms

Merkle Capitalizes On The Unique Snowflake by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2022 Consumers continue to demonstrate a new willingness to switch brands as inflation rises and supply chains leave spaces on physical shelves and in online shopping carts. Ad targeting that relies heavily on data and precision can sometimes bring customers back … Continue reading Merkle Capitalizes On The Unique Snowflake →

How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President

Entrepreneurship

How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2022 Pete Stein stepped into his role as president of Merkle Americas on March 1. Inside Performance asked him whether it felt different. You know — like when you are 49 years old, about to … Continue reading How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President →

Few Consumers Think Brands Know Them Well, Merkle Study Finds

Consumer Engagement

Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds →