Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
By Nicola Twilley, May 25, 2016 “Why don’t you click on the tennis court?” Golan Levin, an associate professor of art at Carnegie Mellon University, suggested. I was looking at a satellite image of the school’s campus in Pittsburgh, embedded in the home page of Levin’s latest online project, Terrapattern. “What you should … Continue reading Meet Terrapattern, A Mapping Search Tool For Satellite Images
by Kimberly Grimms April 14, 2016 Follow @https://twitter.com/kimberlygrimmsApril 14, 2016 Technology is a limitless world. And the people who live there are as diverse and different as the ideas they pour in the virtual realm. That is also what makes the digital world what it is: forward looking, filled with vision, and innovative. Digital marketers … Continue reading 11 Digital Marketers You Will Meet In The Office
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users. Tim Peterson on April 7, 2016 Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce ads in its messaging … Continue reading Facebook Messenger has new ways for brands to meet its 900 million users
by Matt Brennan January 5, 2016 Follow @MattLBrennanJanuary 5, 2016 What are your Blog Goals for 2016? The New Year offers a natural reflective point to set blog goals for 2016, whether you are a new or seasoned blogger. We all want to see more traffic. We want our blogs to serve as our sales … Continue reading How to Meet Your Blog Goals for 2016
by Juliet Carnoy November 18, 2015 Follow @juels050November 18, 2015 Package inserts are a low-cost and versatile way to build customer loyalty and to increase sales. This form of print marketing is a valuable tool, as it can be highly targeted and tailored to match the traits of each customer. Inserts can come in the … Continue reading 3 Ways to Use Package Inserts to Meet your Business Needs
Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand — and collaborate with — your marketing peers. Quinn Whissen on July 27, 2015 We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it … Continue reading 5 Types Of People You Meet In Content Marketing
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
Zoe WaldronMarch 9, 2015 Meet HelloSociety Pinterest Influencer Whitney Taylor from West Fargo, North Dakota! She’s a mom of three and is passionate about painting. Whitney met her husband 10 years ago in college, where she graduated with a Bachelor of Fine Arts in studio arts with an emphasis in painting. The two have lived … Continue reading Meet Whitney Taylor – Loving Mom, Painter, and Pinterest Influencer!
