Two Sides Of The Media Sword by Marilois Snowman , Op-Ed Contributor, April 6, 2018 When I studied journalism in college we held many debates in class and over beers about journalistic integrity. Anyone who has seen “The Post” has a sense of the content integrity dilemma. What is the publisher’s responsibility to readers? To … Continue reading Two Sides Of The Media Sword
Tag Archives: Media
5 Ways Every Small Business Can Get Its Social Media Presence Up to Speed
Deborah Sweeney — April 5, 2018 Follow @MyCorporation— April 5, 2018 Has it been awhile since you last reviewed the content shared on your company social media accounts? Maybe you established your Facebook and Twitter handles a few years ago, but have left them largely dormant since. Or maybe you’re on a tight budget and … Continue reading 5 Ways Every Small Business Can Get Its Social Media Presence Up to Speed
Paid Search, Shopping Campaign Media Buys Continue To Rise
Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise
How to Find, Engage & Work with Social Media Influencers in Your Industry
Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry
13 Social Media Marketing Tips You Can Use Today
Karen Repoli — March 29, 2018 Follow @karenrepoli— March 29, 2018 Social media marketing keeps getting harder. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my business page? How do I stand out in the crowd? And more. Integrate these tips into your routine … Continue reading 13 Social Media Marketing Tips You Can Use Today
Social Media Trends To Capitalize and Put Into Practice
Megan Ritter — March 27, 2018 Follow @megmarieritter — March 27, 2018 Social media is a powerful asset for any business. Leveraging current social media trends allows your brand or business the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions. Are you still on the fence … Continue reading Social Media Trends To Capitalize and Put Into Practice
Less Is More with Social Media for B2B
Rachel Cunningham — March 26, 2018 — March 26, 2018 A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for B2B brands. Essentially, a “less is more” strategy focuses … Continue reading Less Is More with Social Media for B2B
How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
The Top Social Media Tools To Make Your Business More Productive
Ivan Ivanov — March 24, 2018 — March 24, 2018 A company focused on the newest developments in the digital world is often as good as the tools it is using. No matter how argumentative a debate can go, the truth that software tools allow businesses to streamline their workflow and increase their productivity is … Continue reading The Top Social Media Tools To Make Your Business More Productive
4 TED Talks That Will Make You Delete Your Social Media Accounts
Patrick Antinozzi — March 24, 2018 Follow @pattitudez— March 24, 2018 Remember when Facebook was exclusive to college campuses? It’s hard to picture, right? It seems like millennia ago. Now, with over 2.2 billion users worldwide, Facebook is as ubiquitous as your morning coffee. Add in Instagram, Snapchat, Twitter, and YouTube, and you start to … Continue reading 4 TED Talks That Will Make You Delete Your Social Media Accounts
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