Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?
Amanda Clark — April 26, 2018 Follow @GrammarChicInc — April 26, 2018 While it’s not quite fair to say that everyone has a social media presence, the reality is that most of us do—and that number is only increasing as time goes by. Businesses and public figures can’t afford not to have a footprint on … Continue reading 6 Things to Ask Your Social Media Manager
Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
Carol Stephen — April 19, 2018 Follow @Carol_Stephen — April 19, 2018 How to Be Less Annoying on Social Media I already know what you’re thinking: Less annoying that what? Or Less annoying than whom? Before I can answer that question, we’d have to set a benchmark, right? And without knowing you personally, that would … Continue reading How to Be Less Annoying on Social Media
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Carrie Hopkins — April 11, 2018 — April 11, 2018 Remember in 1996 when Bill Gates said, “Content is king?” Well, his statement still rings true today in the world of inbound marketing. Your content can be so powerful, and it deserves to be seen by as many eyes as possible! However, your audience won’t … Continue reading Tips to Repurpose Old Blog Posts into Winning Social Media Posts
Karen Repoli — April 9, 2018 Follow @karenrepoli — April 9, 2018 As entrepreneurs, many of us struggle with how to be the most effective on social media. It very likely takes a large chunk of your time and/or marketing budget. We need to do everything possible to make that time and money a good … Continue reading Social Media 101: 7 Basic Tips to Increase Your Effectiveness
Elizabeth Byrd — April 7, 2018 Follow @elizbyrd — April 7, 2018 Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial Intelligence is changing the way the world works. But … Continue reading Social Media Marketing With a Human Touch? Yes, Please!
