Olivier ChoronMay 6, 2015 With 67% of customers’ buying decisions occurring digitally, before they have even engaged with you, it is ever important that your digital presence be nothing but a positive one. The social media craze presents a real opportunity not only for social selling, but also to deliver exceptional customer service. Here I … Continue reading How to Deliver Excellent Customer Service on Social Media
Melissa MegginsonMay 6, 2015 I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, … Continue reading Stop Treating Pinterest Like a Social Media Platform
Elizabeth VictorMay 6, 2015 Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with … Continue reading Social Media Monitoring: Why it’s a Must
Ruby RusineMay 6, 2015 (+ 15 Tips on what to do with information) Social media listening is the process of identifying [real-time] conversations happening on social media about a product, or a brand so you can respond in a timely manner, and accordingly. It is also called as social media monitoring. Since social media has … Continue reading 20 Benefits of Social Media Listening a.k.a. Monitoring
Andrew GazdeckiMay 6, 2015 The right social media campaign can help your business grow exponentially; It’s free marketing. That being said, the best campaigns are structured around a strong central website. Social Media is the present and future of marketing, coupling a strong campaign with an even better website will lead to the best results. … Continue reading Use Social Media to Generate Organic Leads & Sales
Stephanie ClarkMay 6, 2015 Social media has changed the way businesses connect and engage with their customers. No matter how large or small your business is, there are so many different ways to leverage social media channels to help improve your company’s marketing and customer relationships. A business that is doing an awesome job with … Continue reading Social Media Success Stories: Interview With Noble Brewer
by Mandy Boyle May 6th, 2015 Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media. Sure, it may sound like the sort of thing that only the “big guys” have, but when it comes to keeping your customer … Continue reading How to Develop a Social Media Brand Standards Guide
Sally FalkowMay 5, 2015 Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people … Continue reading The Social Media Cocktail Party Strategy
Sally FalkowMay 5, 2015 We all know that most companies are using social media now. However, exactly how they’re using it is not general knowledge. Someone who knows these insider insights is Dr. Nora Ganim-Barnes of the University of Dartmouth. She’s been studying this for five years now and she shared the 2014 stats for … Continue reading How Small, Fast-Moving Companies Use Social Media
KeriLynn EngelMay 4, 2015 Overwhelmed by the idea of social media marketing for your business? Maybe you feel stretched thin across all your social media accounts, or haven’t even gotten started yet because you’re frozen by “analysis paralysis.” When it comes to marketing your business, social media isn’t just fun and games. There’s content strategizing … Continue reading Which Social Media Platform Should Your Business Be On?
