Kerry O’Shea GorgoneMay 13, 2015 “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking … Continue reading Take The Test. Do You Have A Social Media Addiction?
Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media
Lexie CarboneMay 11, 2015 A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent … Continue reading The Basics of Growing Lead Conversions Using Social Media
Harry RollasonMay 11, 2015 Social media has overturned the traditional business-customer relationship, and with customers gaining more power than ever before their expectations for good service will keep on rising. But the public nature of channels such as Twitter and Facebook means margin for error is at a minimum. Therefore it’s imperative you get it … Continue reading How NOT to Use Social Media for Customer Service
Jawad KhanMay 10, 2015 Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter have gradually changed their algorithms to encourage quality content and user engagement. That is why you should no longer measure your social media success by the number of followers or page … Continue reading 5 Tips To Help You Achieve More With Social Media Marketing
Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Declan PeltierMay 9, 2015 More often we are seeing in the news Facebook rear its head as a valid source in the court of law. This is causing lawyers, judges, companies and organizations to review their policy manuals, and look at who they employ and how they interact on Social Media, and what they will … Continue reading 3 Powerful Reasons Why Anyone In Business Should Guard Their Social Media
Aaron HoughtonMay 9, 2015 Ask anyone and the answer will always be the same. Ask a traditional marketing person that what are the channels that you should be employing as part of your promotional push and their answer, rehearsed over a thousand times, will include words like print, TV, radio, direct mail, commercials, and PR. … Continue reading Has Social Media Replaced Traditional Forms Of Marketing?
Dina ShuqomMay 7, 2015 In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years. Due to social media’s ever-evolving nature, we decided to … Continue reading 25 Social Media Stats That Prove It’s Still Worth Your Time
Sabrina TurmanMay 7, 2015 Want your small business to have an edge over the competition? Learn how to make the best visuals. For starters, visuals surge retention rates by 42 percent, so if you want your brand to be remembered on social, use images. But not just any images. Your fans have short attention spans … Continue reading Social Media Graphics 101: Top 6 Things You Need to Know
