Anna ColibriFriends, I’m giving you the gift of don’t tell digital marketing secrets rounded up from influencers and professional marketers across the Internet.
Enjoy these tips, tricks, and tools in good health.
Some are long, some are short — all provide tried and true marketing wisdom from pros who have been there and done that. Here goes:
Peter Trapasso, Social Media Marketing Consultant
Twitter is a key social media component to any marketing campaign.
Since all of your followers will not see your post at the same time, you need to tweet the same message more than once. It is crucial to tweet more often to get seen.
A good example comes from a darling of the “sharing economy,” Kickstarter. According to Vincent Etter, founder of Sidekick, a Kickstarter success prediction engine, successful crowdfunded marketing projects tend to have three times more tweets than failed ones.
Alan Steinborn, Founder, CEO, RealMoney
Take a look behind the curtains of nationally syndicated articles to find REAL experts and influencers.
The RealMoney expert newsfeed is a curated list of the leaders in the fields of personal finance, entrepreneurship, and self-development. We find these experts by searching for the post author on Twitter and then giving them shout outs using “via @famousauthorexpert” [or whatever their Twitter handle is, ed.] in our tweets.
By mentioning to influencers when sharing their posts, we greatly increase the chance of retweets and engagement.
To find out more, sign up for RealMoney. It’s free!
Lori Kober, Social Media Maven
In marketing it’s you and your credibility that must sell first. Any product you’re selling is secondary.
Alison Stripling, Founder, Cornerstone Creative | Online Marketing
Mailchimp is my go to online marketing tool. It’s free to sign up, which makes it an easy choice to get started with email marketing right away. If you upgrade to only $ 10/mo. then you can add fancy automation.
For live events, Eventbrite is an essential platform for event production. You can give discount codes as a special offer to your followers and subscribers. It’s free if you have a free event.
Instagram allows me to promote my pictures and get discovered thorough the use of creative hashtags.
Facebook Ads are an important tool in my online toolkit. For a small price, I can reach a large local population for an event. I’ve also tried promoting a blog post recently, giving me triple the traffic to my blog.
Cheryl Derricotte, Author, Being the Grown-Up, Taking Care of Someone with a Terminal Illness
Use HARO.com (HARO stands for Help a Reporter Out) to get free press! You get 2-3 emails per day of reporter queries. Scan for the ones in your subject area and email the reporters. I have been featured in national magazines using HARO!
Wanda Anglin, Founder, SEO Buzz Internet Marketing and Web Design
Canva is a great free tool for quickly creating graphics for websites, social media profiles, and everything else. Whitespark is an excellent and affordable SEO tool for finding local citations.
Josimar King, SF Tech Alchemy
You’re guaranteed to not get results overnight, so don’t think you’re the exception.
This post was originally published here.
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