Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
Tag Archives: Media
5 Rules To Help You Care For Your Customers With Social Media
Elizabeth DyrsmidMay 28, 2015 Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it. Now you have to worry … Continue reading 5 Rules To Help You Care For Your Customers With Social Media
A Four-Step Social Media Strategy That Pays Off
Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off
5 Ways To Standout On Social Media With A Bootstrap Budget
Chris MorenoMay 27, 2015 Social media is crowded. Most of us make an assumption that this makes it much harder to standout, or that to standout you have to spend thousands of dollars. Our natural tendency is to pay for attention, because that is how we are programmed to think thanks to traditional advertising. For … Continue reading 5 Ways To Standout On Social Media With A Bootstrap Budget
How Sharp Brands Handle a Corporate Crisis in the Social Media Age
Bill FaethMay 27, 2015 Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This … Continue reading How Sharp Brands Handle a Corporate Crisis in the Social Media Age
What I Learned Being a Social Media Coach
Michelle DownsMay 27, 2015 When I was first approached by Brackets for Good, an organization that puts nonprofits into a bracket style tournament to help raise money for their organizations, I was asked to be a social media coach for some of the participating organizations. This opportunity brought two concerns to mind: 1. Would I … Continue reading What I Learned Being a Social Media Coach
4 Ways to Increase Revenue with Social Media
Larisa BedgoodMay 27, 2015 93% of customers expect companies to have a presence on social media (Cone Communications). At this point in the social media frenzy, most companies have at least some sort of social platform or presence in place. This may be a Facebook page to share content, a LinkedIn group to network with … Continue reading 4 Ways to Increase Revenue with Social Media
10 Ways To Build Your Credibility On Social Media
Kate MillerMay 27, 2015 Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with a minimal investment of time, money and effort. But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in … Continue reading 10 Ways To Build Your Credibility On Social Media
Social Media Safety: 5 Dangers Every Influencer Needs to Know About
Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About
5 Incredibly Simple Yet Effective Tips To Grow Your Social Media Followers
Jimmy RodelaMay 26, 2015 © Rawpixel / Dollar Photo Club When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set up their very own profiles on social networking sites as well. After all, the saying “where your customers are, is where you should also be” … Continue reading 5 Incredibly Simple Yet Effective Tips To Grow Your Social Media Followers
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