Jomer GregorioJune 1, 2015 The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social media reached beyond commercial and business circles. Hubspot reported that as much as 92% of marketers from … Continue reading Top 8 Benefits of Social Media Marketing for Small Business (Infographic)
Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Vishal PindoriyaJune 1, 2015 Ever since social media came into being and gave us a brand new and altogether different and enhanced experience through which we can share and discover new things about life, there has been a quest to bring together the online and offline world and experiences. We see examples in the trifolds … Continue reading iBeacon & Social Media (DD)
Susan TuckerJune 1, 2015 Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social media does not take a summer vacation. However, there are things you can do to be … Continue reading How to Manage Social Media (and Still Enjoy Summer!)
Angela Hausman, PhDMay 31, 2015 Ever since the invention of the Guggenheim press made printing available to the average person, businesses deluged consumers with traditional media — also known as outbound marketing. Now, digital media (inbound marketing) challenges the supremacy of traditional media in ways Guggenheim never imagined and produces results that stagger the imagination. … Continue reading Forget Traditional Media; Try Digital Media
Bridget WillardMay 30, 2015 How much is your time worth? How much is my time worth? These are the questions we ask ourselves when we decide to outsource. Does it make sense to do $ 18/hour bookkeeping work when your time is worth $ 100? No. You outsource. I talked a bit about why it … Continue reading How Much Should Social Media Cost?
Louis FoongMay 29, 2015 Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation or a casual networking event, and the smart entrepreneur needs to be prepared for each. Similarly, different … Continue reading A Social Media Etiquette Guide for Business (Infographic)
Miriam HaraMay 29, 2015 Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned media today, many relevant, niche blogs have … Continue reading Earned Media: What It Takes to Earn It
Taylor NelsonMay 29, 2015 There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI. Differentiating between the metrics that are vanity and useful will allow you to prove the importance of social media for your business. What it all comes down to … Continue reading 5 Social Media Metrics You Can Stop Tracking Yesterday
by Chris Chi May 29th, 2015 Are you always looking for helpful and interesting content to share on your social media? Do you find it difficult to find the right content for your audience? Finding content has always been a big pain for social media marketer. Because there is just too much content around the … Continue reading Tools To Find The Perfect Social Media Content
