Kelly ShepskoJune 4, 2015 Each month, I help manage social media accounts for about a dozen clients at any given time, where I scour the internet for powerful content that their followers will enjoy, analyze information about when they receive the most feedback on our efforts and actively work on improving their overall strategy. Anyone … Continue reading How to Create a Sizzlin’ Social Media Content Schedule
Kenna GriffinJune 4, 2015 The best advice I can give journalists right now is a phrase I tell my students not to say—”use social.” Using social media to reach audiences is an important takeaway from the 2015 State of the News Media report. Pew Research Center researchers compile the data and issue the report each … Continue reading How News Media Should Use Facebook
Leah KlingbeilJune 3, 2015 Social media is becoming a starting point for all marketing campaigns. For some, social media is where a campaign starts and ends. We all know that executing a marketing campaign can be quite time consuming and tiresome. Add that extra layer of social media and you’ve got yourself a 24 hour … Continue reading 4 Social Media Scheduling Tips
Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option
Trevor YoungJune 3, 2015 We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living … Continue reading Where Does Your Brand Fit In the Social Media and Content Marketing Equation?
Arik HansonJune 3, 2015 Last week, a colleague asked a simple question. “Are social media certification programs worth it?” Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person. So, instead of a … Continue reading Are Social Media Certification Programs a Worthwhile Investment?
Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media
Lyena Solomon June 2nd, 2015 . My search for “Who should I follow on Twitter” produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common – the featured influencers were selected by the number of followers. They use promotional style … Continue reading Social Media Experts To Follow On Twitter (That Manage Their Own Accounts)
Steven HughesJune 2, 2015 Companies all over the world have been harnessing the power of social media in order to build brand awareness and grow their businesses. They do this through relaying information about new products and services, or communicating with their customers by soliciting feedback or responding to issues/complaints. However, if these are the … Continue reading Understand Your Audience With Social Media Monitoring
Margot da CunhaJune 1, 2015 Did you know that 25 percent of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and … Continue reading 4 Steps To Go Above And Beyond In Social Media Customer Service
