Iris VermerenJune 11, 2015 Would you believe us if we said you could increase the reach of your social media content by at least 10%, by using a resource you already have? Which resource? Your employees. The best brand advocates already work for you. Your employees are the biggest marketing asset a brand can have. … Continue reading Want Social Media Advocates? Start With Your Employees
Kate MillerJune 11, 2015 How long should a Twitter post be? Well, how long is a piece of string? In reality the ‘ideal length’ of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to … Continue reading How Long Should Your Social Media Posts Be?
Scott VaughanJune 11, 2015 In the first blog of this two-part series, I explained the ROI-driven steps that marketers should take when planning social media strategy. Developing a social media plan and using a scorecard are critical to determine our success, know where we are falling down and quickly make changes in our strategy and … Continue reading How To Plan Social Media Performance, Deliver ROI
InklyoJune 10, 2015 Engaging Your Audience in 140 Characters or Less Ten years ago, no one would have guessed that businesses would have to master the art of writing for social media. But in this digital age of selfies and hashtags, learning how to write for social media has become more than just a good … Continue reading How to Write for Social Media
Laura DonovanJune 10, 2015 Social Media has been around for a few years now. However, for many business owners, it is still a foreign concept. They understand traditional marketing. They add their name and maybe pay for an ad in the local telephone book; pay for a commercial on television or use a radio spot; … Continue reading Social Media, Social Advertising and ROI
by Sameer Panjwani June 10th, 2015 In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools … Continue reading How To Do Social Media Market Research
Doug Sears Jr.June 9, 2015 The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity … Continue reading 5 Great Celebrity Social Media Campaigns
Jimmy RodelaJune 9, 2015 A few years ago, social media was a new and unchartered territory. However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous following almost overnight, businesses knew they had to follow suit in order to stay relevant. Nowadays, an impressive 97% of businesses rely on social media to effectively connect … Continue reading 7 Social Media Marketing Mistakes That Will Doom Your Business to Oblivion
Laura DonovanJune 9, 2015 Eight years ago I started to speak to local business owners about Social Media Marketing and how important it would be in the future. Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous. Flash forward to today, Social Media Marketing has … Continue reading 5 Questions To Ask If Social Media Marketing Isn’t Working
Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III. John Donnelly III on June 9, 2015 Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing … Continue reading Social Media Insights Are A Gold Mine For Inbound Marketers
