Megan IngenbrandtJune 15, 2015 You’ve been hearing a lot about click fraud. And you’re worried it’s going to negatively affect your campaigns. Click fraud is an unnecessary evil that isn’t going away. In fact, advertisers lose $ 6.3 billion annually due to ad fraud, but it’s speculated that they could be losing as much as … Continue reading 6 Click Fraud Questions New Media Buyers Should Ask
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Mandy EdwardsJune 15, 2015 This may be one of the shortest blog articles I’ve ever written, however sometimes you do not need a lot of words to get your message across. Despite all of the articles we write advising others about what to post and not to post, we fall prey to our emotions sometimes … Continue reading Even Social Media Pros Screw Up
Mark SchaeferJune 15, 2015 Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on … Continue reading There Is No Community On Social Media
KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Miriam HaraJune 13, 2015 In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly! There’s nothing inherently wrong with … Continue reading Social Media Engagement: Takeaways from Mom
Vanessa DiMauroJune 12, 2015 Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it … Continue reading 8 Ways to Use Social Media to Drive Engagement
Michelle BrownJune 12, 2015 Pins and posts. Fans and favorites. Handles and hashtags. The world of social media has exploded and along with it, there is a lot of lingo to add to your arsenal of digital knowledge. So reference this handy social media glossary to get up to speed, check your knowledge and impress … Continue reading Social Media Glossary – Understanding Social Media from A to Z
Kevin MillerJune 11, 2015 Across all age groups in the U.S., people spend 42 minutes per day on Facebook and just a tick over 17 minutes per day on Twitter, according to a Cowen & Company survey. Another survey from GlobalWebIndex says that the average user spends 28 percent of their online time using some … Continue reading Promoting Webinars with Social Media
Kate MillerJune 11, 2015 Marketing is largely about building and maintaining trust. It’s one thing to be able to reach out to a huge audience but that doesn’t mean anything if said audience is simply going to ignore everything you post. This is why it’s so incredibly important that you ensure you are doing everything … Continue reading Establishing Trust Through Social Media
