Justin WongJuly 13, 2015 Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary … Continue reading Three Major Social Media Screwups This Summer
Gennia HolderJuly 13, 2015 Social media plays a major role when looking to reach your target market online. Whether you are planning a big launch with a $ 5,000 coaching package where you announce it to the world with opt-ins, interest lists, sales pages and a pre-launch webinar to open the cart for your first sale … Continue reading 7 Steps To Avoid Social Media “Product Launch Panic Syndrome”
Bill WebsterJuly 13, 2015 Social media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. A recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse … Continue reading Social Media Comment Trolls And How To Deal With Them
Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
Sahail AshrafJuly 12, 2015 One of the things I hear most often from businesses operating solely through Facebook (you’d be surprised at how many there are) is that they’re not reaching as many people as they used to. How do I Improve ‘Reach’ People who know what I do tend to corner me at parties … Continue reading A Day In The Life Of A Social Media Manager (In The World Of Decreasing Facebook Reach)
Pam DyerJuly 12, 2015 Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for … Continue reading 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
Frank BocchinoJuly 12, 2015 The best way to keep momentum in your company’s social media efforts is to become a social media nutritionist and change the way you’re consuming content. “Eat many small meals throughout the day” is the mantra of many a nutritionist when teaching clients on how to keep their metabolism going. Your … Continue reading Feed and Speed Your Social Media Metabolism
Priya Florence ShahJuly 11, 2015 Data, data, data. There’s so much of it around nowadays. There’s data on every aspect of online life. Except perhaps, whether Jon Snow will return in Season 6 of Game of Thrones. So, almost everything. But just what does this data mean to you, and how can you use it … Continue reading Social Media Data You Can Use To Transform Your Business Now
Marko SaricJuly 10, 2015 Is social media the worst customer service platform that you will ever experience? Something is rotten in the state of customer support in social media. Social media active brands are developing a very bad reputation for their non-existent customer service. The State of Customer Service Experience 2015 whitepaper found that only … Continue reading How Not To Do Your Social Media Customer Support
Alex DittyJuly 10, 2015 Are you following the rules with your Instagram contests? The FTC has recently updated their rules on social media endorsements in a move that may signal stricter enforcement. Though the existing guidelines, which we’ve previously reported on, haven’t changed, this update mainly focuses on increased transparency to make following the rules … Continue reading FTC’s Social Media Endorsement Guidelines & Your Brand
