Mark SchaeferOctober 20, 2015 It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, especially if you can get your head around some fundamental truths about how … Continue reading 5 Ways To Calm Down And Not Be Overwhelmed By Social Media Change
Ann MillsOctober 19, 2015 Why would a company remove their office address from a brochure or ask for marketing material to be developed that will never go to print? Why would a marketing piece be written in a way that assumes the reader will only peruse the subheads and perhaps a few bullet points? These … Continue reading 5 Signs Digital Marketing is Replacing Traditional Media
Scott SimsOctober 19, 2015 Social media is advantageous for all departments within an organization. From sales and customer support to public relations and business development, all departments can obtain valuable information from social media. However, the full value of this information won’t be discovered by simply creating social media accounts. The information has to be … Continue reading 3 Components of An Effective Social Media Management Platform
Scott SimsOctober 19, 2015 Social media has increasingly become the significant driving force in marketing. So, how does the average company or brand make the most effective use of this very important tool? Here are 25 things that experts can implement to maximize the effectiveness of their social media campaigns. 1. Post regularly – The more … Continue reading Top 25 Social Media Marketing Tips from the Experts
Deanna ZauchaOctober 19, 2015 Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success. Full Impact Studios found that … Continue reading 5 Social Media Branding Strategies for Business [INFOGRAPHIC]
Sarah MatistaOctober 19, 2015 While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. … Continue reading 5 Ways To Reach Millennials with Your Social Media Campaigns
Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance
Luana SpinettiOctober 16, 2015 Have you ever been contacted by an advertiser requesting a Media Kit before they quote a price for sponsored content? Or maybe they even just requested a little information about your monthly blog traffic and social engagement. Bloggers like you (and me) may find it difficult to consider media lits a … Continue reading Media Kits and Sponsorships – How To Make Your Blog Attractive to Advertisers
Sarah GoodallOctober 16, 2015 This week Hootsuite made a pretty significant announcement confirming their move into the employee advocacy space with the launch of their new solution – Amplify. I’ve blogged extensively about employee advocacy for many years and I’ve been in the driving seat when it comes to launching such a program within a … Continue reading 5 Reasons Why Training Employees To Use Social Media Is Good For Marketing
Kelly ShepskoOctober 16, 2015 Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has … Continue reading 3 Simple Ways to Speed Up Your Social Media Marketing
