Court blocks FTC investigation into Media Matters’ alleged scheme against X The nonprofit previously reported that neo-Nazi content appeared alongside ads on the website. Mariella Moon Sat, August 16, 2025 Anna Barclay via Getty Images The court has blocked the Federal Trade Commission’s investigation into Media Matters, the media nonprofit that previously published research showing … Continue reading Court blocks FTC investigation into Media Matters’ alleged scheme against X
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI?
Cost Of Invisible Media Grows Despite Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2025 Performance ads are paid for when specific actions are completed, but many advertising formats require payment even when no one is looking. According to a recent white paper, around 75% of MRC-accredited digital inventory receives zero active attention. For advertisers, when … Continue reading Cost Of Invisible Media Grows Despite Concerns (DD)
June 30, 2025 Colombian gangs are using social media to recruit children, the U.N. warns BY Eve Upton-Clark Colombian gangs are using social media to reach and recruit children, the United Nations has warned. Gangs and rebel groups are enticing children to enlist by posting videos on platforms like TikTok and Facebook that showcase the “perks” … Continue reading Colombian gangs are using social media to recruit children, the U.N. warns
GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance optimization. Dave Neway, vice president … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet
May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.? While … Continue reading Social media is more important than you may realize
Teens are becoming more worried about the effects of social media More teens say social media is harmful, according to a new report from Pew. karissa bell Tue, Apr 22, 2025 Koren Shadmi for Engadget As lawmakers, regulators call for social media companies to do more to protect the mental health of … Continue reading Teens are becoming more worried about the effects of social media
How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
Arkansas social media age verification law blocked by federal Judge The state passed the controversial law in 2023. karissa bell Tue, Apr 1, 2025 NurPhoto via Getty Images An Arkansas law requiring social media companies to verify the ages of their users has been struck down by a federal judge who ruled … Continue reading Arkansas social media age verification law blocked by federal Judge
