Tag Archives: Media

Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich

Governments Policies

By Sam Becker November 16, 2023 Shutdown averted—again! The government funding bill that was passed overwhelmingly by the House of Representatives on Tuesday passed the Senate late on Wednesday and headed to President Biden for his signature. That will keep parts of the federal government funded until January 19, 2024, and others until February 2, … Continue reading Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich →

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble?

Facebook

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? ValueWalk / Oct 26, 2023   It’s earnings season once again, and now it’s Big Tech’s turn to show what they did and didn’t achieve in the third quarter. Social media titans are in the spotlight today, with Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) showing some cracks in the … Continue reading Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? →

How consumers are contacting brands on social media this holidays

Branding Engagement

74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study. Chris Wood on October 24, 2023 Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to … Continue reading How consumers are contacting brands on social media this holidays →

The Supreme Court will hear case on government’s contacts with social media companies

Legal Battles

The Supreme Court will hear case on government’s contacts with social media companies A lower court order preventing Biden officials from talking to social media companies will remain on hold, for now. Karissa Bell   Sat, Oct 21, 2023 MANDEL NGAN via Getty Images As expected, the Supreme Court will weigh in on a controversial … Continue reading The Supreme Court will hear case on government’s contacts with social media companies →

B2B social media ‘sweet spots’: What’s working and what’s not

B2B Social Media

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs.  You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not →

How Georgia-Pacific connects with customers on retail media networks

Customer Communication

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks →

The Supreme Court agrees to hear content moderation cases that could reshape social media

Social Media Under Legal

  By Issie Lapowsky September 29, 2023 The Supreme Court on Friday agreed to hear two cases that stand to have sweeping consequences on First Amendment rights of online platforms and their ability to moderate content.  The cases—NetChoice v. Paxton and Moody v. NetChoice—challenge the constitutionality of two separate laws passed in Florida and Texas, … Continue reading The Supreme Court agrees to hear content moderation cases that could reshape social media →

Hate speech on social media can significantly damage brands: Study

Branding Mistakes

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study →

IAB releases new guidelines as retail media networks mature

Retail Industry

Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature →

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