Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them. Maggie Malek on October 3, 2016 As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics … Continue reading Tackling social media myths
by Kathleen OlsonOctober 3, 2016 If you really want to get your content noticed on social media, you have to know how to promote it. There is a lot of competition out there, and it seems like everyone is vying for attention on all of the social networks. This means that you have to go … Continue reading Top 8 Tools to Promote Yourself on Social Media
by SMB TeamOctober 2, 2016 It’s no secret by now that social marketing is more than worth your time and money. In fact, it’s become less of a helpful resource and more of a downright necessity in recent years. As we’ve discussed on this very blog before, there are now 2.3 billion active users on … Continue reading 5 Tips for Better Social Media Copywriting
by Karla JacksonOctober 2, 2016 It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and … Continue reading Best Practices For An Ideal Social Media Post
By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links
by Meera Sapra Follow @meerasapraSeptember 24, 2016 If you’re like most business owners, you’ve probably been using social media for your business for a while now – you create content, listen to what’s being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand’s social … Continue reading Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.
by Ann Mills Follow @resourcefulbusSeptember 25, 2016 The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our … Continue reading Why Social Media Management Takes a Village
by Brian Basilico Follow @bbasilicoSeptember 23, 2016 Life Happens I was standing around talking with some friends the other day and I thought to myself, “You know, lately, I’ve been going to more funerals than weddings.” Many of my friends’ kids have gotten married and some of my friends have gone through their second marriages … Continue reading 3 Common Mistakes When Posting To Social Media
