Dhariana Lozano — January 20, 2017 Follow @DhariLo— January 20, 2017 Social media is more of a marathon than a sprint. If you feel like your social media strategy and growth have been slacking, you may just need small tweaks to get it back on track. In this post I’ll review a few “secrets” to … Continue reading How To Get The Most Out Of Your Social Media Strategy
Ali Liaquat — January 20, 2017 Follow @a_liaquat— January 20, 2017 Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how … Continue reading How to Measure the ROI of Your Social Media Campaign
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. Rob Rasko on January 20, 2017 Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s … Continue reading How digital media won the White House for an ‘analog’ audience
Stephen Jeske — January 18, 2017 Follow @stephenjeske— January 18, 2017 The web is a visual place, of that there is no doubt. Did you know there are currently more than 100 million active Pinterest users? That’s a lot of people pinning and sharing their favorite photos. Whether you have a blog or an online … Continue reading The Complete Guide to Using Images in Social Media
Pankaj Narang — January 17, 2017 — January 17, 2017 At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful marketer knows that social media is more about creating … Continue reading 9 Best Storytelling Tools for Social Media Marketers in 2017
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities. John Donnelly III on January 17, 2017 If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to … Continue reading 3 ways to see the future with social media data
Al Gomez — January 16, 2017 — January 16, 2017 We can’t really pull off a successful digital marketing campaign without mentioning social media. Although there will be changes, expect some things to remain the same. For example: audience engagement is still crucial if you want to win in the social media game. Excellent customer … Continue reading How To Be Social Media Smart In 2017
Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 The new year is here, so I wanted to recap some of the 2016 updates that will help you gain social media followers organically in 2017. Instagram: Strategically comment on posts To gain exposure and gain social media followers organically I always mention getting … Continue reading New Ways to Gain Social Media Followers Organically in 2017
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Navneet Kaushal — January 14, 2017 Follow @navneetkaushal— January 14, 2017 Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there are many ways your business can benefit from creating a successful social media marketing plan. Unfortunately, many business owners and … Continue reading How to Create a Successful Social Media Marketing Plan
