Patrick Whatman — April 10, 2017 Follow @mrwhatman— April 10, 2017 Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove … Continue reading The 10 Most Important Social Media Metrics to Monitor
Olga Bedrina — April 10, 2017 Follow @WaveVideoApp— April 10, 2017 Large and small companies may leverage an investment in social media marketing differently, according to HubSpot. In fact, these average differences in the way companies of different sizes portion their budgets help to illustrate how SMBs have used this kind of online advertising and … Continue reading Social Media Advertising for SMBs Vs. Enterprises
Disha Dinesh — April 8, 2017 Follow @Disha_Dee— April 8, 2017 According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more … Continue reading 6 Quick Hacks for Increasing Organic Social Media Reach
Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
Pamela Muldoon — April 7, 2017 Follow @pamelamuldoon— April 7, 2017 For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their clients on a regular basis and maintained solid relationships with them. If a quote was reasonable and … Continue reading Manufacturing: Buyers Are On Social Media, Are You?
Emily Sidley — April 6, 2017 Follow @EmilySidleyPR— April 6, 2017 It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting regularly, not being too self-promotional, including … Continue reading How to Run a Successful Social Media Advertising Campaign
Veronica Hunt — April 6, 2017 — April 6, 2017 Customers easily catch our frequently used tricks to engage them. For marketers, this means we have to change things up frequently to stay competitive and drive more purchases by regular customers. Social networks make this easy for us by releasing new features and technologies at … Continue reading How to Use New Social Media Features for Customer Retention
Jeniece Primus — April 6, 2017 Follow @JeniecePrimus As a business owner, you may already know the marketing benefits of having a strong social media presence: iIt boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know is that you can effectively … Continue reading Using Social Media for Sales
Brent Pohlman — April 5, 2017 Follow @brentpohlman— April 5, 2017 Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It … Continue reading Social Media – Actions Speak Louder than Words
Caitlin Johnson — April 4, 2017 — April 4, 2017 Over 50 million businesses use Facebook Business Pages, and 2 million of those businesses also benefit from using Facebook as their main advertising platform. Many of them have successfully found new ways to use Facebook and other platforms as a tool for customer service or … Continue reading 7 Social Media Marketing Tactics That Work
