Tag Archives: Media

Omnicom’s mega-merger doubles down on media — at creativity’s expense

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum. Reid Holmes on January 5, 2026   The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $ 25 billion.  … Continue reading Omnicom’s mega-merger doubles down on media — at creativity’s expense

Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’

  Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell   Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’

Australia shares tips to wean teens off social media ahead of ban. Will it work?

October 18, 2025 Australia shares tips to wean teens off social media ahead of ban. Will it work? The Australian government has begun a public education campaign with tips on how to wean children off social media ahead of a world-first national 16-year age limit taking effect in December. Australian eSafety Commissioner Julie Inman Grant said Friday … Continue reading Australia shares tips to wean teens off social media ahead of ban. Will it work?

GrowthLoop wants to help retailers capture more retail media dollars

Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales. Mike Pastore on September 18, 2025       Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching a solution to help retailers organize their data and scale their media offerings. Retailers offering … Continue reading GrowthLoop wants to help retailers capture more retail media dollars

Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play

September 11, 2025 Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play BY María José Gutierrez Chavez On the afternoon of September 10, shortly after right-wing political activist Charlie Kirk was assassinated in front of a crowd at Utah Valley University, videos of the Turning Point USA cofounder getting … Continue reading Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play

What Albertsons Media Collective Means For Performance

What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance

WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030

WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030