Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. By Constantine von Hoffman Published on March 20, 2026 Last updated on March 25, 2026 Marketers are confident in fewer channels than they think, and that concentration of confidence … Continue reading Why confidence, not performance, is shaping media spend
Tag Archives: Media
‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals
March 17, 2026 ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals BY Jude Cramer Earlier this month, photos depicting Zendaya and Tom Holland’s wedding just about broke the internet. Images of the celebrity power couple standing at the altar, popping champagne, and posing with a … Continue reading ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network by Laurie Sullivan , Staff Writer, March 17, 2026 Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to … Continue reading Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
OpenTable Media: A Conversation With The Network’s Chatbot
Table Please: A Conversation With OpenTable Media’s Chatbot by Laurie Sullivan , Staff Writer, February 24, 2026 OpenTable on Tuesday announced the launch of a media network, OpenTable Media, to help advertisers tap into millions of data points it collects. The search and reservation engine for restaurants fills 1.9 billion seats across 60,000 restaurants yearly, … Continue reading OpenTable Media: A Conversation With The Network’s Chatbot
HubSpot supercharges its media engine by buying Starter Story
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. By Constantine von Hoffman February 23, 2026 HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, … Continue reading HubSpot supercharges its media engine by buying Starter Story
Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’
Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’ The company has tried to downplay the idea that its apps can be addictive. Karissa Bell Wed, February 18, 2026 Meta CEO and Chairman Mark Zuckerberg arrives at Los Angeles Superior Court ahead of the social … Continue reading Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’
These 3 ‘addictive’ social media UX features are on trial
February 01, 2026 These 3 ‘addictive’ social media UX features are on trial span>span]:whitespace-nowrap”>
TikTok settles youth social media addiction lawsuit ahead of trial
January 27, 2026 TikTok settles youth social media addiction lawsuit ahead of trial
Omnicom’s mega-merger doubles down on media — at creativity’s expense
The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum. Reid Holmes on January 5, 2026 The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $ 25 billion. … Continue reading Omnicom’s mega-merger doubles down on media — at creativity’s expense
Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’
Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’