Programmatic Shift: Impact Of Agentic Media Buying by Laurie Sullivan , Staff Writer, July 2, 2026 Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill-rate monetization metrics. Unlike traditional media buying that often spans broader types of inventory and audience segments, … Continue reading Programmatic Shift: Impact Of Agentic Media Buying
Retail Media Network Surprises As Cannes Lions Swings Into French Riviera by Laurie Sullivan , Staff Writer, June 19, 2026 Advertisers’ pay-for-performance models and attention metrics are based on measurable outcomes that increasingly attract them to retail media. But when Cannes Lions festival comes around, an onslaught of announcements from the biggest companies fuels big … Continue reading Retail Media Network Surprises As Cannes Swings Into French Riviera
June 03, 2026 Gwyneth Paltrow’s puzzling dairy substitute—arugula—takes off like a rocket on social media BY María José Gutiérrez Chávez Gwyneth Paltrow is back making headlines. But this time, instead of a questionably scented candle or overpriced piece of home decor, it’s a surprising superfood that’s flooding social media. The actress and founder of lifestyle brand … Continue reading Gwyneth Paltrow’s puzzling dairy substitute—arugula—takes off like a rocket on social media
Snap and YouTube have reportedly settled another major social media addiction lawsuit By Karissa Bell May 15, 2026 5./15 West/Getty Images Snap and YouTube have reportedly reached a settlement in a major lawsuit with a Kentucky school district just weeks ahead of trial Bloomberg reports. The case is one of several around the country that … Continue reading Snap and YouTube have reportedly settled another major social media addiction lawsuit
Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. By Elizabeth Marsten Published on March 31, 2026 Until recently, digital audio was treated as a nice-to-have line item, layered in after TV, social and search were funded, often left in … Continue reading Why digital audio is a must-have for your retail media plan
Bluesky’s next product is an AI assistant that helps build custom social media feeds Attie was designed to help users generate social feeds without having to know how to code. By Jackson ChenMarch 29, 2026 Jay Graber Bluesky is the latest social media platform to throw its hat into the AI chatbot ring. Bluesky, but … Continue reading Bluesky’s next product is an AI assistant that helps build custom social media feeds
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. By Constantine von Hoffman Published on March 20, 2026 Last updated on March 25, 2026 Marketers are confident in fewer channels than they think, and that concentration of confidence … Continue reading Why confidence, not performance, is shaping media spend
March 17, 2026 ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals BY Jude Cramer Earlier this month, photos depicting Zendaya and Tom Holland’s wedding just about broke the internet. Images of the celebrity power couple standing at the altar, popping champagne, and posing with a … Continue reading ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network by Laurie Sullivan , Staff Writer, March 17, 2026 Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to … Continue reading Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Table Please: A Conversation With OpenTable Media’s Chatbot by Laurie Sullivan , Staff Writer, February 24, 2026 OpenTable on Tuesday announced the launch of a media network, OpenTable Media, to help advertisers tap into millions of data points it collects. The search and reservation engine for restaurants fills 1.9 billion seats across 60,000 restaurants yearly, … Continue reading OpenTable Media: A Conversation With The Network’s Chatbot
