Megan TotkaDecember 30, 2014 Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago. There are plenty … Continue reading Knock-Your-Socks-Off Marketing Measurement: Here’s How!
By Andrew Sheridan, Published November 9, 2014 As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies … Continue reading Top 6 Marketing Measurement Technologies
You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World today. Tellingly, two primary themes emerged from the discussion – … Continue reading Sustainable Content Strategies – Measurement & Promotion Required
