By Ruth Stevens, Published October 29, 2014 I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that … Continue reading What The Growth Of Inside Sales Means To B2B Marketers
By Christopher M. Litster, Published October 24, 2014 You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the … Continue reading What Google Inbox Means For Small Business Marketing
by Laurie Sullivan, September 30, 2014 Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one — and how to attribute the content to sales of products and services. Here are a few tips to get on track. Insight No. 1: For brands, … Continue reading For Content Marketing, Attribution Means Converting Data Into Actions
Technology has grown up with time and becomes more and more popular. One of the most important achievements of technology is mobile phone. Contrary to imagine for some previous days, mobile phones are more available and everyone can access and own this kind of handset. The number of people with different income using mobile phone … Continue reading SMS ? an effective means of marketing
You wouldn’t think that when it comes to getting traffic that less means more would you? Well, if you are focusing your search engine optimization on the quantity of traffic and not the quality, you are going about it all wrong. Getting all the traffic in the world doesn’t mean a thing if your visitors … Continue reading Seo – Less Means More
If you are working in sales, you realize just how gratifying and financially rewarding it can be. Yet, to fail to achieve your full potential in this cut throat business can also find you caught up in one of the most frustrating, stressful and completely wretched ways of trying to make a living. There are … Continue reading Sales Coaching ? The Means to Reaching Your Full Potential in Sales
Teaching kids about money can be a challenge as keeping them interested can be a challenge. The topic of money can come off as boring, if not done properly. This means that time needs to be taken to show your young kids how to be smart with money. Personal finance is something that young kids … Continue reading 8 Tips for Raising Money Smart Kids
Scott Monty is leaving Ford Motors after six years as head of its social media group. This is a great loss for Ford, in my view. It also heightens my growing fears about how big brands will handle social media in the coming years. Like me, Monty has long been a champion of using social media … Continue reading Scott Monty Leaves Ford: What it Means to Social Media
