Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 9, 2018 Just when we thought the saying “Content is king” was gone for … Continue reading Beyond keywords: What really matters in SEO content
William Harris — April 6, 2018 Follow @wmharris101 — April 6, 2018 Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem … Continue reading Why Building Community Matters in Ecommerce (and How to Get Started)
John Nemo — March 9, 2018 Follow @JohnNemoPR — March 9, 2018 Whether you like it or not, your LinkedIn profile has become a regular part of potential clients (or employers) looking you up on online. Here’s how to make sure it shines. You may have set your LinkedIn profile up years ago and then … Continue reading Why You’re LinkedIn Profile Matters Way More Than You Realize
Richard Howe — February 21, 2018 — February 21, 2018 Maialisa / Pixabay If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. It is of course extremely easy … Continue reading 11 Reasons Why Email Marketing Matters
Rudly Raphael — February 11, 2018 — February 11, 2018 Hermann / Pixabay It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline … Continue reading Panel Research: Why It Matters
What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018 As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers
Oksana Tunikova — December 27, 2017 — December 27, 2017 Today’s world seems like a safe place to be, but this holds true only until you think of online crime rates. A single look at recent online security stats is enough to help you realize the myriad of risks you take simply checking your email. … Continue reading How to Secure Your Email (And Why It Matters More Than You Think)
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels. Jose Cebrian on November 28, 2017 Marketers are often wooed by the channel capabilities that technology offers. And why wouldn’t … Continue reading Data fidelity matters, online and offline
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever
