Tag Archives: Master

How to master content marketing for your e-commerce company

It’s not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase. Steve Olenski on July 29, 2016   Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting … Continue reading How to master content marketing for your e-commerce company

How Marketers Master the Call Channel to Win in the Customer Journey

by Katherine Buchholz June 30, 2016June 30, 2016 Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer journey. And you can’t afford to ignore them. They want to call at every stage: from inspiration to research to purchase to post-purchase. According to Google, 62% … Continue reading How Marketers Master the Call Channel to Win in the Customer Journey

7 Ways to Master the Art of Writing Catchy Headlines

by Benjamin Shepardson June 13, 2016 Follow @nostop_contentJune 13, 2016 They say content is king; so imagine the headline as the crown. Catchy headlines are critical in capturing readers’ attention. Readers have a tendency to skim or scan content, especially when reading online, and so headlines are an important tool in creating successful content. Strategies … Continue reading 7 Ways to Master the Art of Writing Catchy Headlines