Tag Archives: Mass

New Tool Allows Gmail Users To Send Mass Personalized Email

Google Gmail

New Tool Allows Gmail Users To Send Mass Personalized Email by Ray Schultz , October 12, 2022 Software Design Team Inc. has debuted GMerge, a web-based software tool that enables Gmail and Google Workspace users to send mass personalized email using Gmail addresses. GMerge users can send an email campaign from Gmail or Google Workspace accounts … Continue reading New Tool Allows Gmail Users To Send Mass Personalized Email →

Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing

Summer Productivity

Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing by Steve Smith , Staff Writer @popeyesm, September 2, 2022 The pandemic lockdowns forced many traditional retailers to double down on ecommerce and omnichannel marketing…no, really, this time. In many ways, Walgreens was already there. The brand had in place a robust, well-personalized digital channel for their … Continue reading Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing →

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports

Location Marketing

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports by Wendy Davis , Staff Writer @wendyndavis, September 1, 2022 Earlier this month, Federal Trade Commission member Alvaro Bedoya spoke of a “large, unregulated market” for location data. “In 2022, our geolocation technology is not under control,” he warned. The digital rights group Electronic Frontier Foundation … Continue reading Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports →

It’s clear the era of traditional mass messaging is over

Email Marketing Tools

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over →

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Event Marketing

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses →

Breaking Mass Shooting News Prompted Google To Tweak Algorithm

Google Algorithm

Breaking Mass Shooting News Prompted Google To Tweak Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Pandu Nayak, a former NASA research scientist who joined Google 14 years ago to work on its search engine, told the “Guardian” that mass murders present an increasing challenge for the search engine to deliver accurate results. The tragic … Continue reading Breaking Mass Shooting News Prompted Google To Tweak Algorithm →

The death of the mass market and why consumers couldn’t be happier

Consumer Mamangement

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier →

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