CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team. Kim Davis on January 4, 2022 “When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the … Continue reading 4 steps to building a successful marketing organization
Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals?
Christa Tuttle January 3, 2022 Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same … Continue reading 3 Factors to Consider When Choosing the Best Time to Send a Marketing Email
Erika Taylor Montgomery January 3, 2022 Social media marketing lessons can be found anywhere you look, even outside of the traditional marketing world. If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within … Continue reading 3 Lessons In Social Media Marketing From ‘The Devil Wears Prada’
Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity. There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)
Chanakya Kyatham December 31, 2021 Search Engine Optimization (SEO) is a critical consideration when boosting local SEO visibility. It is also an excellent marketing solution for gathering valuable SEO data for content when aiming for high Search Engine Results Pages (SERP) rankings. SEO solutions are fundamental to any business website. As you use the best … Continue reading Top 9 SEO Marketing Tools for 2022
Kristin Zhivago December 30, 2021 It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill. … Continue reading Digital Marketing Ethics
Gaurav Sharma December 30, 2021 Looking for ways to attract customers to your ecommerce store, and get them to convert? Use influencer marketing. By integrating influencers into your ecommerce marketing strategy, you can win the trust of your target audience. You can work with influencers to cultivate a positive sentiment for your ecommerce store. Most … Continue reading How to Use Influencer Marketing for Ecommerce Store Success
Beatriz Redondo Tejedor December 29, 2021 To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of … Continue reading Top Email Marketing Trends for 2022
Alejandra Zilak December 25, 2021 When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. … Continue reading 9 Benefits of Email Marketing: How It Can Help You Grow Your Business
