Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP. Constantine von Hoffman on December 12, 2022 Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from … Continue reading 4 easy ways to optimize data intake on your marketing automation platform
Tag Archives: Marketing
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. … Continue reading Marketing industry diversity improving, but still lags for senior positions
From startups to Fortune 500s: This marketing strategy is unbeatable
You need a new marketing strategy and “test-driven marketing” is the prime candidate. Tim Parkin on December 7, 2022 When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting … Continue reading From startups to Fortune 500s: This marketing strategy is unbeatable
Supercharge your marketing ROI for success by Wrike
Measuring marketing performance is a delicate balance between science and art. Wrike on December 6, 2022 There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And … Continue reading Supercharge your marketing ROI for success by Wrike
How to Nail the Art of Visual Email Marketing
How to Nail the Art of Visual Email Marketing Disha Bhatt (Dave) / 02 Dec 2022 Interesting subject line Engaging and relevant copy Actionable CTA All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% … Continue reading How to Nail the Art of Visual Email Marketing
7 Ways to Use Marketing Automation for Lead Nurturing
7 Ways to Use Marketing Automation for Lead Nurturing Syed Balkhi / 27 Nov 2022 If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. … Continue reading 7 Ways to Use Marketing Automation for Lead Nurturing
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. Greg Krehbiel on December 2, 2022 When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want … Continue reading Marketing software: Think three times before you customize
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
5 Marketing Trends For 2023: Why Back-To-Basics Is Best
5 Marketing Trends For 2023: Why Back-To-Basics Is Best by Jordan Buning , November 22, 2022 While the new year can be one of great success and growth, 2023 might not be the year to embrace the latest marketing tools and trends. Against the backdrop of a possible economic recession, recall that patented paternal wisdom … Continue reading 5 Marketing Trends For 2023: Why Back-To-Basics Is Best
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