ad campaign Best Marketing Stunts Of 2022 by Todd Wasserman , December 28, 2022 Image above from spooky Sweden campaign. 2022 wasn’t a whimsical year. COVID’s shadow still hung over the landscape. Still, marketers had to do their jobs in 2022—attract attention to their brands in unique ways. The following are a few who did … Continue reading The Best Marketing Stunts Of 2022
From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023. Lisa Peyton on December 28, 2022 As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in … Continue reading Top 10 immersive marketing trends that will grow your grinchy heart in 2023
Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing
Learn more about what marketing management is, its core concepts and why it’s important. Danni White on December 21, 2022 Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective … Continue reading Why we care about marketing management
Segmenting your customers is critical to your success. Comarch on December 20, 2022 Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said aimClear, Friday, December 16, 2022 ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically … Continue reading AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said
Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports
Make sure you’re delivering experiences to buyers with the right level of targeting. Chris Wood on December 15, 2022 If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the … Continue reading How to sharpen your B2B marketing experience strategy
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
