Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. Ruben Ugarte on January 19, 2023 AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands … Continue reading AI in marketing: 7 areas where it shines and struggles
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. Brian Kessman on January 17, 2023 at 9:45 am | Reading time: 7 minutes Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? … Continue reading A 5-point framework for creating a high-performing marketing organization
Influencers Key To Marketing In A Down Cycle by Nick Cooke , January 13, 2023 As the “R word” remains top of mind at clients and agencies alike, marketers are turning cautious eyes to their budgets. Whether or not someone believes we are in a recession or headed for one, there are things brands can … Continue reading Influencers Key To Marketing In A Down Cycle
These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don’t end there. Pamela Parker on January 11, 2023 Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most … Continue reading Does your organization need a marketing automation platform?
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. Pamela Parker on January 9, 2023 What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the … Continue reading What is marketing automation and how can it help B2B marketers?
The Ultimate Guide to Marketing Automation in 2023 Jessica Wade / 19 Dec 2022 In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay ahead of the curve to compete at their best. Now It is time to start planning your marketing automation strategy … Continue reading The Ultimate Guide to Marketing Automation in 2023
Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities. Megan Michuda on January 5, 2023 2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new … Continue reading Position marketing ops as a strategic partner: A New Year’s resolution
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI. Chris Wood on January 5, 2023 Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Changes like Google’s delayed third-party … Continue reading 2023 Predictions: How data will change marketing in the new year
