Tag Archives: Marketing

10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out

Holiday Shopping

10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022   The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out →

3 “secret” marketing tools in Google Analytics 4

Google Analytics

The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features. Samantha Barnes on November 21, 2022 For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and … Continue reading 3 “secret” marketing tools in Google Analytics 4 →

Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions

Marketing Technology

Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions by Laurie Sullivan  @lauriesullivan, November 16, 2022 Tripadvisor this week named a new CMO in an effort to bring together consumer and business-to-business marketing divisions — the first CMO hired since Matt Goldberg took the helm as president and CEO in July. As consumer … Continue reading Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions →

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts

Affiliate Marketing

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan  @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts →

6 link-building myths and truths by Internet Marketing Ninjas

Internet Marketing

Avoid these common link-building mistakes to be successful in the long-term. Internet Marketing Ninjas on November 16, 2022   Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it … Continue reading 6 link-building myths and truths by Internet Marketing Ninjas →

Why we care about B2C marketing: A guide for marketers

B2B B2C Trends

Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers →

How to use AI and machine learning to boost marketing data management

Marketing Data

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022   There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management →

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