Tag Archives: Marketing

Maximizing impact: Marketing resource allocation in lean times

Marketing Tools

When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times →

The Extent to Which AI Can Help Your Digital Marketing Campaign

Digital Marketing Tools

The Extent to Which AI Can Help Your Digital Marketing Campaign Elijahj Williams / Last Updated: Nov 20, 2023   Artificial Intelligence is gradually becoming an integral part of everything. The demand for advanced technologies and automation is driving the AI revolution. It is no longer science fiction or something we associate only with robots … Continue reading The Extent to Which AI Can Help Your Digital Marketing Campaign →

B2B email marketing: 3 strategies for advanced personalization

B2B Email Marketing Strategy

Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization →

Marketing projects: Why you should compile questions in advance

Marketing Strategy

Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later. Steve Petersen on November 16, 2023 We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing … Continue reading Marketing projects: Why you should compile questions in advance →

Thought leadership: The human element your marketing needs

Marketing Tools

AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs →

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Google Analytics

For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud →

Hiring a marketing technology manager: Best of the Bot

Effective Hiring

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager. MarTechBot on November 14, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this … Continue reading Hiring a marketing technology manager: Best of the Bot →

4 essential ways to boost your marketing automation program

Marketing Automation

Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program →

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