Tag Archives: Marketing

Story-driven marketing campaigns: Best of the MarTechBot

Marketing Campaigns

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. MarTechBot on January 20, 2025   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Story-driven marketing campaigns: Best of the MarTechBot →

How to clear 5 hurdles to AI adoption in marketing analytics

AI Adoption

Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. Matthew Greitzer on January 20, 2025   AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by:  Enabling significant performance improvements. Unlocking untold … Continue reading How to clear 5 hurdles to AI adoption in marketing analytics →

3 must-follow marketing copy rules to win your prospects’ trust

Marketing Tips

Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025   When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust →

Stop defending your marketing budget — start proving its value

Marketing Budgets

Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025   Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value →

Why FAQs should be your go-to marketing tool

Marketing Tools

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025    Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article.  Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool →

Marketing for cybersecurity tech is  often fear-based. Here’s how that backfires

Cybersecurity

January 04, 2025 Marketing for cybersecurity tech is  often fear-based. Here’s how that backfires Over time, this can breed apathy and resentment. Users might disengage, believing that no matter what they do, they’ll always be at risk. BY The Conversation You have likely seen multiple ads for products and services designed to make you more secure … Continue reading Marketing for cybersecurity tech is  often fear-based. Here’s how that backfires →

The influencer marketing space kicks off 2025 with another acquisition

Influencer Marketing

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. Mike Pastore on January 3, 2025   Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $ 250 million. Mavely has a network of more than 120,000 creators who the company says drove more than … Continue reading The influencer marketing space kicks off 2025 with another acquisition →

It’s time for a better approach to change management in marketing

Change Management

Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025   Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing →

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Marketing Lessons

Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024   As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025 →

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