With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. Constantine von Hoffman on March 4, 2025 TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, … Continue reading B2B marketing on TikTok: What you need to know
Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. Jay Mandel on February 14, 2025 Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the ultimate irony. A company … Continue reading Target’s DEI retreat: Inclusivity was never more than a marketing stunt
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. Frans Riemersma on February 13, 2025 As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals … Continue reading The top 50 genAI use cases in marketing
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. Talisha Padgett on February 12, 2025 Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing … Continue reading 4 marketing ‘jobs to be done’ being transformed by genAI
With or without TikTok, influencer marketing will live on because it’s built on platforms where buyers spend their time. Mike Pastore on February 12, 2025 There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that … Continue reading How influencer marketing became an essential marketing channel
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. Natalie Jackson on February 10, 2025 Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing … Continue reading Why marketing should own sales enablement technologies
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving. Ardath Albee on February 5, 2025 If your social feeds and inbox look like mine, you can’t avoid the AI hype. I recently read a paper, “In 2025, AI won’t just assist salespeople – … Continue reading Balancing the human-to-AI mix in B2B marketing
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. Jon-Mikel Bailey on January 31, 2025 Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift your … Continue reading 5 ways to transition from tactical to strategic marketing
