Shmuel Herschberg — October 16, 2019 Follow @https://twitter.com/shmuelh When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions that you want them to do – be it purchase or just garner a little more brand loyalty – all your efforts will be futile. But is that … Continue reading SEO Tricks Applied to the World of Email Marketing
Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing
When you give a creative team a strategic, authentic and singular insight, it will inspire great work. Theresa Forman on October 15, 2019 Building a corporate, product or service brand – or planning any go-to-market activity in support of that brand (campaign, website, content, etc.) – in the absence of a strategy is like building … Continue reading Soapbox: Hope is not a marketing strategy
Tom Wozniak — October 14, 2019 Follow @tomwozniak One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may split their marketing department is into customer retention vs. customer acquisition teams. While the customer retention program focuses on keeping and growing the business from current customers, the … Continue reading Extending Your Marketing Reach with Partners
Kevin George — October 11, 2019 Follow @imkevin_monk Savings accounts, credit cards, loans – well these aren’t the kind of words that excite everyone. Rather, finance is considered boring by many. To add to the woes is the rigid regulatory environment. Content, however, can help to make things interesting for financial service providers; it can … Continue reading 7 Email Marketing Tips to Help You Create Awesome Finance Emails
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Andy Betts on October 11, 2019 Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of … Continue reading Automated marketing technology opportunities: Enhancing human opportunity
Rachel Smith — October 10, 2019 Follow @EKM_UK If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, … Continue reading How to Drive e-Commerce Sales Through an Email Marketing Strategy
Larry Kim — October 10, 2019 Follow @larrykim This may come as a surprise, but cold emailing is one of the best ways that you can turn your donkey agency into a unicorn agency. You just have to go about it properly. Cold emailing isn’t about spamming your contact list with hundreds of emails a … Continue reading 5 Cold Email Marketing Tips to Get More Opens
Luana Spinetti — October 8, 2019 Follow @LuanaSpinetti It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media … Continue reading How and Why to Prioritize Social Media in Your Weekly Marketing Activities
Rob Glover — October 8, 2019 It’s the most wonderful time of the year! Especially for direct-to-consumer and ecommerce businesses. Holiday shoppers are expected to spend nearly $ 150 billion dollars online this year. That’s up about 18% over last year. How much of that holiday cheer will shoppers spread in your online store? Well, … Continue reading Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit
