Lanre Onibalusi — December 19, 2019 Follow @Onibalusi Image Credit: Unsplash Over the years, social media has gone from a tool used purely for socializing to one that helps improve brands and businesses. Social media marketing is a cost-effective way for small businesses to promote their brand and services, as well as increase their customer … Continue reading Pros and Cons of Small Businesses Using Social Media Marketing
Dan Fries — December 19, 2019 Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this … Continue reading When is it Time to Hire an Influencer Marketing Agency?
Ray Wang — December 19, 2019 With the large selection of digital marketing tools available today, it can be difficult for small business owners such as yourself to find the right tools for your company. To save you the time and trouble of researching, testing, and finding the right tools for your business, I’ve selected … Continue reading 3 of the Most Effective Marketing Tools For Small Businesses
Amity Kapadia — December 18, 2019 Follow @amitykapadia Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a simple referral from a friend can land a lot softer, and convince a lot faster, than a … Continue reading 3 Email Marketing Referral Program Templates That Work
Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations
Jeremy Durant — December 16, 2019 Follow @BopDesignSD Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to … Continue reading How to Build a B2B Marketing Strategy from the Ground Up
Tom Wozniak — December 16, 2019 Follow @tomwozniak The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend shopping bonanza. They will continue through the next … Continue reading 5 Email Marketing Resolutions for 2020
Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing
Elizabeth Williams — December 14, 2019 Follow @bizmkter We’re getting toward the bottom of the recruitment marketing toolbox and this, I think is my very favourite tool, mostly because it’s also the easiest one to pull off. All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact. Just as … Continue reading Recruitment Marketing Essentials #4: Deal with your Bad Reviews
Val Razo — December 12, 2019 Follow @ValRazo1 Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. With the total number of 2.5 billion email users worldwide, email marketing is … Continue reading 6 Email Marketing Trends to Drive More Sales in 2020
