Brandon Purdum — June 3, 2020 As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. A few email marketing best practices can help not only improve that interaction, but propel your email marketing performance and ROI … Continue reading 7 Email Marketing Best Practices That Will Increase Your ROI
Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
Osama Khabab — June 2, 2020 People often like to make predictions about what lies ahead. Experts from every field try to paint a picture of the future they believe will unfold. As we began our journey into another decade, people shared their opinions of what to expect next. Most of these forecasts ended up … Continue reading Video Marketing Trends to Look Out for in 2020
Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services
Shobha Ponnappa — June 2, 2020 Blog Commenting Delivers The Big Four Gains: Traffic, Engagement, Brand Awareness and Brand Authority After Matt Cutts (of Google’s anti-spam team) gave us a thumbs-down on blog commenting, people who had been mindlessly, and rabidly, building backlinks from blog commenting suddenly realized that Google was going to frown upon … Continue reading Use Blog Commenting to Boost Your Marketing For Knowledge Commerce
Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses
Choncé Maddox — May 30, 2020 200degrees / Pixabay Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Did you know that you’re probably paying for a ton of helpful email marketing features that could boost your business? Even if … Continue reading 4 Email Marketing Features You’re Not Using (But Should)
Susan Hallam — May 28, 2020 Rapidly changing economic conditions and the resulting ambiguity and uncertainty means you may need to discard all your previous business planning. Now is the time to revisit your marketing thinking. Here are 4 practical habits you can adopt to become an agile and adaptable marketer, deliver results more rapidly … Continue reading Agile Marketing: The 4 Habits of Adaptable Marketers
Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook
